Our Story
At inform. we are not just a talent management agency; we are a vibrant community of creators and influencers, driven by a passion for impactful connections and genuine engagement in the digital landscape.
Our Founder's Journey
Founded by Annie Harrison, our agency is built on a rich foundation of experience in the communications industry. Annie’s journey began over 26 years ago, where she honed her skills in customer service roles at major companies like Boots, Tesco, Vodafone, and British Gas. Her passion for storytelling and connecting brands with audiences blossomed during her time in the PR sector, where she made a significant mark with renowned names such as M.A.C Cosmetics, Revlon, and Benefit Cosmetics, part of the LVMH group.
Recognizing the transformative power of social media, Annie ventured into the world of talent management, launching Under the Influence Management, a talent agency focused on beauty-centric social media influencers. After three years of remarkable growth and success, the agency evolved and rebranded as The Inform Group - a name inspired by the fusion of “INfluence” and “platFORM,” reflecting our commitment to fostering authentic relationships in the digital space.
Our Vision
At The inform. Group we are at the forefront of the digital landscape, specializing in both talent management and comprehensive social media solutions. Our Talent Division proudly represents a diverse roster of over 20 leading social media influencers who are not only shaping the beauty industry but also redefining the way brands connect with their audiences. Simultaneously, our Social Division excels in the full day-to-day management and strategic development of brand channels on platforms like TikTok and Instagram. We craft tailored social media strategies that amplify brand voices while driving engagement and growth. Additionally, our expertise in user-generated content (UGC) creation allows us to harness authentic consumer experiences, ensuring that every piece of content resonates with creativity and genuine connection. Together, these divisions empower brands to navigate the ever-evolving digital landscape with confidence and impact.
Welcome to inform.
where we connect, inspire, and elevate voices in the digital realm. Join us as we embark on this exciting journey, shaping the future of talent management and social media together.
Our Brands
