Meet Karina: the London-based creator turning everyday office corridors into her own runway.

By day, Karina leads partnerships marketing at a UK business bank. Four years in the role has taught her exactly how marketing, social media, and live events can move people. But her playbook started long before that. She holds three degrees: a BA in Journalism, an MSc in Sport Management and the Business of Football, and an MSc in Project Management. Three different lenses, one instinct: tell a story that sticks.

Her content journey began almost by accident. Colleagues kept stopping her in the hallway: “Where did you get that blazer?” “What lipstick is that?” Showing up to the office started to feel like stepping onto a fashion show floor, and Karina became the colleague everyone watched for inspiration.
The spark, though, was much earlier. As a little girl she’d test her mum’s favourite makeup wasn’t just color, it was confidence that she would need when entering the corporate boardroom.

Today, Karina brings that same energy to her community online. She shares makeup tutorials, beauty deep-dives, and effortlessly polished fashion across her socials. Her eye and authenticity have landed her on campaign rosters for L’Oréal Paris, Maybelline, Clairol, Laneige, Wonderskin, and more.
Off the clock, you’ll find her chasing endorphins. Spin classes and reformer Pilates are her reset buttons.

Karina’s story is simple. She knows the power of a good strategy, and an even better mascara. And she’s proving you can lead in the bank and own the beauty feed, without having to choose.